May 2, 2024

FUSO eCanters Debut in Turkey Capping 40 Years in the Market

• FUSO in caps 40 years of business in Turkey by introducing the eCanter to the market for the first time
• Sales of eCanters in Turkey to begin in May of 2024
• 5 different models of eCanter will be available in the 6, 7.5, and, 8.5 ton segment

Adana, Turkey/ Kawasaki, Japan — Mitsubishi Fuso Truck and Bus Corporation (Headquarters: Kawasaki City, Kanagawa Prefecture, President and CEO: Karl Deppen, hereafter “MFTBC”) is pleased to announce FUSO’s all-electric light-duty eCanter will be available for sales in the Turkish market in May 2024. The introduction of FUSO’s series-produced all-electric truck caps 40 years of business in Turkey in collaboration with local partner, TEMSA.

Manufactured in FUSO’s facilities in Tramagal, Portugal, and imported in Turkey as BU (built-up) trucks, the eCanter will be available for sale in 5 different models in the 6, 7.5, and 8.5-ton segments.

The last-mile delivery market in Turkey is witnessing growth and strategic investments, driven by its economic conditions, infrastructure, and central position in regional trade, and the eCanter provides an ideal solution for transport logistics in inner-city and urban routes with quiet, emission-free operations in areas that need them most.

“Together with TEMSA, we’re excited to take commercial vehicles to the next step by bringing our series-produced, zero-emission light-duty eCanters to Turkey.” said Andreas Deuschle,” Head of International Sales and Customer Services for MFTBC.

“We look forward to continuing our long partnership by leading the way for the commercial vehicle industry.”

FUSO Canter from the Kawasaki plant in Japan have been distributed in Turkey by TEMSA since1984 via BU and later assembled as knock down (KD) kits from1992 across a wide array of sectors that form the local economy, including public services, construction, food services, and retail.

Introducing the eCanter will not only play a significant role in the green transition of the light truck market but also contribute to the transformation of various sectors within Canter’s customer base.

About the eCanter 

The eCanter is the Japanese market’s first series-produced, all-electric truck developed by MFTBC as a solution to urban environmental issues such as noise, exhaust gas, and CO2 emissions. As the eCanter is locally emission-free with its electric motor and produces less noise and vibration compared to conventional diesel-powered vehicles, it is particularly suited to inner-city routes as well as operations during late night and early morning hours. After the launch of the first model in 2017, MFTBC released an improved model with enhanced safety equipment in August 2020. Since its launch, the truck has been chosen by customers in Japan, Europe, the United States, Australia, and New Zealand. In March 2023, MFTBC opened orders for the fully remodeled eCanter with a significantly expanded number of variants to cater to diverse business needs. The new model is also scheduled to be rolled out in additional overseas markets.

MFTBC at a Glance

Based in Kawasaki, Japan, Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is one of Asia’s leading commercial vehicle manufacturers, with 89.29% of its shares owned by Daimler Truck AG and 10.71% by various Mitsubishi group companies. An icon in the Japanese commercial vehicle industry with a longstanding history of over 90 years with its FUSO brand, MFTBC manufactures a range of commercial vehicles including light, medium, and heavy-duty trucks and buses, and industrial engines for over 170 markets worldwide. In 2017, MFTBC introduced the eCanter, the first all-electric light-duty truck in series-production and in 2019, the Super Great – Japan’s first heavy-duty truck fitted with Level 2 Automated Driving Support Technology, a benchmark in the Japanese commercial vehicle market. MFTBC operates under the umbrella of Daimler Truck Asia, together with its partner organization Daimler India Commercial Vehicles (DICV) in India. This strategic unit allows the entities to collaborate on areas such as product development, parts sourcing and production to provide the best value to customers.

FUSO at a Glance

FUSO is a Daimler Truck brand, offering a range of commercial vehicles from light, medium, and heavy-duty trucks and buses, to industrial engines and connectivity solutions for over 170 markets worldwide. A longstanding landmark in Japan’s commercial vehicle landscape, the brand has leveraged Japanese quality and craftsmanship to set benchmarks in efficiency, safety, and comfort for 90 years. FUSO is particularly renowned for its offerings in the light-duty segment. The Canter light-duty truck claims the top market share in various markets around the world. In 2017 the eCanter became the first series produced all-electric light-duty truck in Japan, establishing FUSO as a pioneer in eMobility. FUSO promises customers a “Future Together,” a bold claim that continues to drive the brand’s contributions to safe and sustainable transport.